About Us

Liffey Valley on Ice is a trading name of Shelldrake Ltd, part of the Blue Martini Group, with registered offices at 3300 Lake Drive, Citywest Business Campus, Dublin 24, Republic of Ireland (hereafter “Blue Martini Group”) and is responsible for processing your personal data.


At BLUE MARTINI GROUP, we believe that every individual has the right to control the use of their own personal information, and that your privacy must be respected. We limit the processing of personal information, and try only to work with other organisations who share the same values. We will not use personal information that you provide to us in a manner inconsistent with the purposes for which you provided it. Both privacy and the security of your information are important to us so please review this Privacy Policy to understand our practices with respect to your information. If you are under 18, we require that you inform a parent or guardian about https://www.lifeyvalleyonice.ie privacy policy as well as requiring their consent to the privacy policy before ordering or subscribing online.


When using the term “personal data” in this Privacy Policy, information that relates to you will be used to identify you, either directly or in combination with other information that is held or obtained externally. Your personal data may include, for example, your name, your contact details, information on how you use the https://www.lifeyvalleyonice.ie  website and/or related Social Media channels depending on how you interact with us.

Where you purchase a ticket from us, we will use the information you provide to fulfill both our and our partners obligations to you in delivering that service,

We may record your IP address and use it to help improve our website, and gather broad demographic information about users of our website. We may use your information to personalise your experience and to analyse usage.

When you use a social media channels related to our website or external apps, and you post to social media platforms, the social media site will provide us with some information about you.

The following personal data is collected from https://www.lifeyvalleyonice.ie website and related digital channels for ticket purchases:

  • Name and contact details
  • Company name and role
  • Billing Information


BLUE MARTINI GROUP is bound by, and uses your information in accordance with, the General Data Protection Regulation of April 27, 2016 regarding Data Privacy and Data Protection concerning the treatment and processing of personal data (the “GDPR”).

Your personal data may be used for the following purposes:

  • To perform our ice skating ticket sales contract and relevant customer service with you.
  • To inform participants at Liffey Valley on Ice of current and related events at the ice rink.
  • To share relevant information, primarily via e-mail newsletters, including timetabling information, special offers and discounts.
  • To prevent or detect unlawful behaviour, to protect or enforce our legal rights or as otherwise permitted by law. As such, we may use your information to prevent ticket touting, misuse of our intellectual property, fraud, or other crimes

Your data may be used by the following types of trusted third parties for processing:

  • TicketSolve.com
  • Google.com
  • WeTransfer.com
  • DropBox.com
  • MailChimp.com

Please note that we will never send unsolicited emails you requesting your payment details. Should you receive any suspicious emails from https://www.lifeyvalleyonice.ie please forward them to info@liffeyvalleyonice.ie for investigation.


When necessary, your consent will be requested to process your personal data. If you choose not to give your consent, or if you withdraw your consent, you will not be able to take (full) advantage of the services offered. At all times, you can check your personal data collected and processed by https://www.lifeyvalleyonice.ie or request a copy of your personal data by sending an email to info@liffeyvalleyonice.ie or write to the following address:

Data Protection,
Blue Martini Group,
3300 Lake Drive,
Citywest Business Campus,
Dublin 24,

Liffey Valley on Ice will inform you on the state of your personal data within 30 days, after your identity is checked. Please include full contact details in addition to your e-mail address together with an order number where appropriate. If you wish to remove your personal details from the Liffey Valley On Ice website, you can specifically select the parts in your account that you want to be removed: you can either unsubscribe from mailing lists or exercise the complete removal of your account to the full extent.

Your personal details will be removed as soon as possible, except if it concerns information that needs to be kept in pursuance of the law or a legal agreement.

The information above concerns the execution of your rights under GDPR as a subscriber to https://www.lifeyvalleyonice.ie website.

Social Media

Liffey Valley on Ice operate presences on Facebook, Instagram, Twitter and Google/You Tube. For more information on controlling your privacy on these platforms please read the Tailoring your Social Media Privacy and Advertising Preferences document on the DataProtection.ie website.

E-Mail Communications

We may send emails to you for one of two reasons.

  1. We need to send you tickets and related booking information when you purchase a ticket(s) for our events.
  2. Where you wish to receive occasional marketing emails from us which may include Special Offers and Discounts relating to Liffey Valley On Ice. If you no longer wish to receive such emails please select to unsubscribe links which will be prominently shown on all communications, and you will be permanently removed form our list.

If you have any concerns about your privacy related to any communications or other activities of Blue Martini Group, please contact us.


–> more details can be found in our Cookie Policy

While using the service, BLUE MARTINI GROUP may send cookies, originating from the domain Liffey Valley On Ice. A cookie is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from a website’s computer and stored on your computer’s hard drive.

BLUE MARTINI GROUP does not store any personal details in a cookie that can be used to identify individuals. BLUE MARTINI GROUP can, however, track your activity on online assets for statistical analysis and to enhance your experience.

Although cookies are required to be able to fully use the services and all of its features, you can always refuse to accept cookies by changing the related settings of your browser. Certain cookies like first party functional cookies and performance cookies may be required to book tickets online, other cookies can be switched off in your browser.


Appropriate technical and organisational measures are taken to protect your personal data against unauthorised or unlawful processing and against accidental loss, destruction or damage. When you provide your personal data through the BLUE MARTINI GROUP websites or mobile apps, this information is transmitted across the internet securely using high-grade encryption.

As described in this Privacy Policy, in some instances your personal data will be shared with third parties, in which case that third party is required to have appropriate technical and organisational measures in place to protect your personal data.

However, in some instances, BLUE MARTINI GROUP may be compelled by law to disclose your personal data to a third party, such as a government body, and has limited control over how that data is protected by that party.

The information that you provide to BLUE MARTINI GROUP will be held in the systems located at the registered office in Dublin or in those of an appointed third party (mentioned above) or our cloud service providers.

BLUE MARTINI GROUP may also allow access to your information by other third parties who act for BLUE MARTINI GROUP for some of the purposes described in this Privacy Policy or for other purposes explicitly approved by you.

Your personal data may be accessed by and processed outside the EU. Where your personal data is transferred outside the EEA, appropriate safeguards will be in place.

Data breaches can be reported by mail to info@liffeyvalleyonice.ie

Based upon the outcome of an impact assessment, BLUE MARTINI GROUP can notify affected data subjects and the Irish & United Kingdom Privacy authorities of the breach.


This Privacy Policy was last updated on 10 September 2018. We may make changes to this Privacy Policy from time to time. BLUE MARTINI GROUP will update the Privacy Policy and will publish on the https://www.lifeyvalleyonice.ie website any new version of this Policy.


Should you have any questions, comments and requests regarding this privacy policy, please contact us at:

Data Protection,
Blue Martini Group,
3300 Lake Drive,
Citywest Business Campus,
Dublin 24,

Website: https://www.lifeyvalleyonice.ie

Email: info@liffeyvalleyonice.ie